![Winning the customer experience war begins in the data trenches](https://blogs.sas.com/content/customeranalytics/files/2016/07/customer-experience.jpg)
Back in 2001, when I started working in the enterprise marketing software business, customer relationship management or CRM was seen as the cure all from a sales and marketing perspective. “If only we could more quickly send direct mailers offering a buy one, get one video rental, we could corner the