About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
analytics b2b best practices blogging Blogging Tips campaigns chris brogan customer analytics customer experience analytics customer intelligence customer segmentation customer service database marketing DMA emetrics enterprise Ephemera events facebook healthcare Ideas & Trends internal alignment katie paine leadership lead nurturing marketing marketing automation marketing optimization marketingprofs nuts & bolts premier business leadership series real-time decisioning relevance sas sas global forum sas global forum executive conference social media socialmedia social media analytics social media measurement sxsw twitter video web analytics What's workingSubscribe to this blog
Archives
John Bastone
RSS
John brings 15 years’ experience across many marketing disciplines, including direct marketing, analytics, consulting, product management and product marketing. He frequently represents SAS at global marketing conferences, including those hosted by Direct Marketing Association (DMA), National Center of Database Marketing (NCDM) & American Marketing Association (AMA), speaking about best practices and futures in the areas of social media and customer analytics. John has his Bachelor’s in Public Relations from the University of Florida, and Master’s degrees in Information Systems Management (MS/ISM) and Business Administration (MBA) from the University of South Florida. John currently resides in Tampa, FL.
If you would like to connect with John directly, send a personalized connection request to his LinkedIn profile of http://www.linkedin.com/in/johnbastone or send connect to @johnbastone on twitter.
Recent Posts
Thoughts on the Forrester Wave and campaign management
In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of ... Read More
Neuromarketing - creepy relationship management...or just what the doctor ordered?