John brings 15 years’ experience across many marketing disciplines, including direct marketing, analytics, consulting, product management and product marketing. He frequently represents SAS at global marketing conferences, including those hosted by Direct Marketing Association (DMA), National Center of Database Marketing (NCDM) & American Marketing Association (AMA), speaking about best practices and futures in the areas of social media and customer analytics. John has his Bachelor’s in Public Relations from the University of Florida, and Master’s degrees in Information Systems Management (MS/ISM) and Business Administration (MBA) from the University of South Florida. John currently resides in Tampa, FL. If you would like to connect with John directly, send a personalized connection request to his LinkedIn profile of http://www.linkedin.com/in/johnbastone or send connect to @johnbastone on twitter.
The title of this post comes by way of Benjamin Franklin sometime in the 18th century (Thanks, Ben.). Despite the age of this wisdom, the world is littered with examples of marketing efforts that have prepared for and executed against failure, often with spectacular results. Some of the most recent
Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like
In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few
