John Balla
John Balla RSS
Principal Marketing Specialist, Customer Intelligence

Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from my own start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.

I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 great kids; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.

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Recent Posts

Want to lead more effectively? Follow Pope Francis’ example

I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church ... Read More

Seeing opportunity in the Internet of Things

There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices ... Read More

So marketing, do you do Hadoop?

Some people consider "big data" an "overused" buzzword, almost as if it were a fad or a "trending term" and then in a year, we'll ... Read More

People skills realize the innovative power of technology

It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because ... Read More

What's changing IT is also changing marketing

Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, ... Read More

Analysts validate SAS leadership in marketing solutions

As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in ... Read More

Why SAS customers get it right for marketing

When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking ... Read More

How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all -  analytics. In marketing, that combination allows the CMO to put the ... Read More

Want to snag attention? Mention cat videos.

  People love to joke about "watching cat videos" as the epitome of wasting time. Or they don't joke, but express amazement at "how you seem ... Read More

Need to solve a big data marketing problem? Visualize it.

Developments in advanced analytics, data visualization and processing power are opening new doors to solve big data marketing problems. Most notably, the time horizon on our perspective has broadened ... Read More