John Balla
John Balla RSS
Principal Marketing Specialist, Customer Intelligence

Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from co-founding start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.

I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 amazing teenagers; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.

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Recent Posts

George Blankenship on doing the impossible

Word-of-mouth references and first-person accounts are usually the best way to get the “real deal” on something. It’s how you can get unfiltered information that’s ... Read More

Does your loyalty program do what it’s supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to ... Read More

Exploring how to get in sync with mobile customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the ... Read More

Want to predict your customer's next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, ... Read More

Leading marketing excellence with analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all ... Read More

Digital marketing - it's really about people.

We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts ... Read More

Seven benefits from using marketing analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered ... Read More

Are you craving ice cream? Blame the humidity.

Knowing what your customers want and when they want it is valuable insight for any business. The key is to know how to find out. ... Read More

Five lessons from effective customer loyalty programs

How many loyalty tags do you have on your keychain?  Five? Six? Ten? Would you say those tags make you more loyal, or do you ... Read More

How blogging helps me as a marketer

I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the ... Read More