John Balla
John Balla RSS
Principal Marketing Strategist

Hi, I’m + John Balla. I’m editor of this blog and a digital content strategist here at SAS. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Outside of work I stay busy with my wife and I keeping up with my 2 awesome teenagers, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English.

Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown.

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Recent Posts

18 fun and handy facts about email marketing

I have the hardest time getting my teenagers to use email. It's a generational thing that all parents probably contend with, and for marketers, it ... Read More

Six ways to have authentic content

Starbucks is a company that has amply demonstrated that it’s about far more than pouring a cup of coffee. Their famous CEO Howard Schultz has boldly ... Read More

3 easy steps to great content marketing

I learned the hard way years ago that writing succinctly is hard work – and worth all the effort. Thanks to a stringent marketing professor ... Read More

Marketing transparency as a competitive advantage

As social media burst onto the scene as a game-changer for marketing several years ago, a lot of focus was placed on the need for brands to be ... Read More

Your card swipe is a real-time customer experience

How often do you give much thought to your card swipe? It’s become so commonplace that I doubt you think of it at all – ... Read More

What are mobile consumers thinking?

Why are they thinking that? And how is their customer experience different with mobile? As the world is going mobile, those were the questions on our mind ... Read More

Voice of the customer with analytics in the cloud

Imagine that your business operates with over 50,000 employees in over 60 countries, you are the leading manufacturer in the world for your flagship product, ... Read More

Why marketers should listen to their fathers

It’s Father’s Day and once again I am crowd-sourcing some fatherly advice to provide guidance to marketers. While marketing and the world we live in ... Read More

How to give a "magic" customer experience every time

In today’s digital world, even the most dedicated customers can have different needs and preferences at different times and places. And while customers can certainly be ... Read More

Television Upfronts explain the impact of content marketing

Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell ... Read More