About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
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John Balla
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Customer Intelligence Marketing
I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from my own start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.
I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 great kids, I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.
Thanks for folllowing me! You can also find me on Twitter at @johnballa or LinkedIn at www.linkedin.com/in/johnballa.
Recent Posts
How Independence Blue Cross predicts attrition in health insurance markets
I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders ... Read More
Peak Performance from Marketing Optimization
SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for ... Read More
Guy Kawasaki on enchantment for achieving influence
I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012. I thought of ... Read More
Business Lessons for Marketers from Joe Theismann
I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us ... Read More
Customer Intelligence at SAS Global Forum
As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and ... Read More
Search marketing brings us full circle
We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very ... Read More
Big SAS at Retail's Big Show
During January 15 - 18, 2012 in New York City, the National Retail Federation will conduct its 101st annual "Retail's BIG Show" and once again SAS will ... Read More
The holiday jingle marketing mashup
According to Wikipedia, marketing with music can roughly be traced back to 1923 with the dawn of commercial radio broadcasting. What we now know as a "jingle" first aired on ... Read More
Effective customer engagement strategies in health care