John Balla
John Balla RSS
Principal Marketing Specialist, Customer Intelligence

Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from co-founding start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.

I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 amazing teenagers; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.

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Recent Posts

5 tips to personalize digital customer experiences

At the online “flash sale” retailer Gilt, success comes from breaking through the clutter, and from ensuring that their offers matter in the grand scheme of their customers' ... Read More

Do these 5 things to improve your marketing data

Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is ... Read More

3 steps to better marketing emails

As mentioned in a previous post about how we try not to annoy our customers, we really make sure we're not just going through the motions in complying ... Read More

We really must opt-out of annoying our customers

In the last two weeks I've put some effort into opting-out of emails. I can't read them all because simply get too many, so something has to give. In ... Read More

Facebook vs. Orkut – three lessons for marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me:          ... Read More

Set your compass to positivity for best results

I like to be reminded from time to time that having a positive attitude has so many better outcomes than the opposite approach. Some people ... Read More

The health care customer emerges amid industry upheaval

One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. The ... Read More

What integrated marketing means today

According to The DMA, no single channel can win out anymore because today, it’s about being wherever customers are, giving them relevant messages, and making ... Read More

Integrated marketing: listen to the voice of the customer

Integrated marketing is no longer optional - no single channel can win out any more. Marketers must deliver great customer experience through truly integrated marketing, ... Read More

Integrated marketing: rethink what you know about big data

Integrated marketing is not a mere discipline, or an approach to marketing. It's a description of the mindset necessary for marketers to rise to the ... Read More