About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
Tagsanalytics b2b best practices big data Big Data Archipelago blogging Blogging Tips chris brogan content marketing customer analytics customer experience customer experience analytics customer intelligence customer segmentation customer service database marketing digital marketing DMA driving profitable growth events facebook healthcare Ideas & Trends internal alignment leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile Multichannel Marketing nuts & bolts premier business leadership series real-time decisioning relevance retail sas global forum executive conference social media social media analytics strategy twitter video web analytics
Subscribe to this blog
John Balla RSS
Principal Marketing Specialist, Customer Intelligence
Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from co-founding start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.
I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 amazing teenagers; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.
You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman ...
Earvin “Magic” Johnson is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making ...
We live in the age of big data - just about everything is evolving and the pace of technological change is accelerating. More and more parts ...