John Balla
John Balla RSS
Principal Marketing Specialist, Customer Intelligence

+ John Balla is the lead marketing strategist for Customer Intelligence solutions at SAS and Editor of this blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.

He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.

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Recent Posts

Why the "art" of marketing still matters

There has been a lot of attention given in this blog and elsewhere to this idea of marketing becoming more "scientific." And for good reason ... Read More

How marketing turns data magically into profits

Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely ... Read More

Consumers confirmed - retail loyalty is all about the experience

It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone ... Read More

CMO Council research reveals opportunities with mobile

Few advances in technology have impacted how we do business as broadly and profoundly as mobile devices. They are creating new opportunities for organizations to ... Read More

How analytics helps avoid customer relationship break-ups

You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman ... Read More

The Magic Johnson way to marketing success

Earvin “Magic” Johnson  is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making ... Read More

George Blankenship on doing the impossible

Word-of-mouth references and first-person accounts are usually the best way to get the “real deal” on something. It’s how you can get unfiltered information that’s ... Read More

Does your loyalty program do what it’s supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to ... Read More

Exploring how to get in sync with mobile customers

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the ... Read More

Want to predict your customer's next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, ... Read More