About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
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Principal Marketing Specialist, Customer Intelligence
Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from co-founding start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.
I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 amazing teenagers; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.