About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
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Principal Marketing Specialist, Customer Intelligence
Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from my own start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.
I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 great kids; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.
The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying ...