John Balla
John Balla RSS
Principal Marketing Strategist

+ John Balla is the lead marketing strategist for Customer Intelligence solutions at SAS and Editor of this blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.

He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.

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Recent Posts

How to visualize an answer to your skeptics

Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in ... Read More

How retail gets it right with analytics

Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register ... Read More

Ten big issues to watch out for in 2015

Kicking off the new year is a great time to assess what's worked and what hasn't, take inventory, check assumptions and do other things to ... Read More

How Cabela's masters multiple channels with analytics

If you like hunting, fishing, hiking or camping, chances are you not only know Cabela's but you're also a customer. Cabela's is one of the ... Read More

All I want for Christmas - my customer view

As my followers can attest, my normal viewpoint in this blog is as a marketer focused on marketers. And I try to stay true to ... Read More

Why the "art" of marketing still matters

There has been a lot of attention given in this blog and elsewhere to this idea of marketing becoming more "scientific." And for good reason ... Read More

How marketing turns data magically into profits

Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely ... Read More

Consumers confirmed - retail loyalty is all about the experience

It seems like every retailer nowadays has a loyalty program. From the local coffee house to “big box” national retailers to almost any online merchant, everyone ... Read More

CMO Council research reveals opportunities with mobile

Few advances in technology have impacted how we do business as broadly and profoundly as mobile devices. They are creating new opportunities for organizations to ... Read More

How analytics helps avoid customer relationship break-ups

You can always tell when a person is enjoying himself – the bright eyes, the smiling face and the hand gestures are unmistakable. Jim Foreman ... Read More