John Balla
John Balla RSS
Principal Marketing Strategist

+ John Balla is a Principal Content Strategist at SAS and Editor of this blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.

He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.

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Recent Posts

Why marketers should listen to their fathers

It’s Father’s Day and once again I am crowd-sourcing some fatherly advice to provide guidance to marketers. While marketing and the world we live in ... Read More

How to give a "magic" customer experience every time

In today’s digital world, even the most dedicated customers can have different needs and preferences at different times and places. And while customers can certainly be ... Read More

Television Upfronts explain the impact of content marketing

Television is a great equalizer – everyone has one or surely knows what it is, making it easy to relate to. For instance, just about anyone could tell ... Read More

More advice for marketers from moms

Once again Mother’s Day has arrived and we all should take a moment to honor our moms. To that end, I’d like to reprise a post ... Read More

Anticipation: the heart of agile, digital marketing

Think back to the best restaurant experience you’ve ever had - what made it memorable? Location, quality and ambience all matter, but for me, the ... Read More

Celebrate Earth Day with better marketing

Today is Earth Day – an annual event that began in 1970, which is considered by many to be the spark of the modern environmental ... Read More

How the mobile customer is changing marketing

The CMO Council’s Liz Miller thinks mobile is such a huge issue that we absolutely need to talk about it – and I couldn’t agree ... Read More

The Internet of Things: customer experience / marketing responsibility

You may not have known it, but April 9 is Internet of Things Day – a day touted by its organizers as a worldwide event ... Read More

Five keys to effective customer experience personalization

Personalization - it's all the rage! And it's no wonder because people are coming to expect a personalized experience both online and offline, driven in ... Read More

Five factors driving the modern web experience

When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at ... Read More