John Balla
John Balla RSS
Principal Marketing Strategist

+ John Balla is a Principal Content Strategist at SAS and Editor of this blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.

Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.

He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.

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Recent Posts

Five factors driving the modern web experience

When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at ... Read More

Leading marketing excellence with analytics

In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to ... Read More

When crunch time calls for real-time responsiveness

Financial goals are best reached with long-term planning - be it savings plans, carefully arranged financing, or any and all forms of insurance coverage.  When ... Read More

Mobile best practices: alignment around mobile-first strategy

Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The ... Read More

Mobile best practices: engagement and the customer experience

Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on ... Read More

Mobile best practices: challenges and success metrics

Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically ... Read More

Mobile best practices to get in sync with customers

Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are changing how people behave and what ... Read More

How to visualize an answer to your skeptics

Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in ... Read More

How retail gets it right with analytics

Retailing is fascinating because it’s the very essence of a market – a place that begins and ends with the customer. And the cash register ... Read More

Ten big issues to watch out for in 2015

Kicking off the new year is a great time to assess what's worked and what hasn't, take inventory, check assumptions and do other things to ... Read More