About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
Tagsanalytics b2b best practices big data Big Data Archipelago blogging Blogging Tips chris brogan content marketing customer analytics customer experience customer experience analytics customer intelligence customer segmentation customer service database marketing digital marketing DMA driving profitable growth events facebook Ideas & Trends internal alignment Internet of Things leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile Multichannel Marketing nuts & bolts premier business leadership series real-time decisioning relevance retail sas global forum executive conference social media social media analytics strategy twitter video web analytics
Subscribe to this blog
John Balla RSS
Principal Marketing Strategist
+ John Balla is a Principal Content Strategist at SAS and Editor of this blog. At work, he is focused on engaging fellow marketers with content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked.
Prior to SAS, his experience spans over 20 years of leading teams and generating measurable results in technology marketing and business development at Fortune 100 companies, and co-founding two start-ups. He has lived and worked on 3 continents and has a fluent command of Portuguese, Spanish, Hungarian and English.
He has a bachelor’s degree in economics from the University of Illinois at Urbana-Champaign and a master’s degree in Business Administration from Georgetown University in Washington, D.C.
Healthy skepticism is a part of human nature - it's probably an involuntary defense mechanism that has been refined as we've evolved as social beings. And in ...