John Balla
John Balla RSS
Customer Intelligence Marketing

Thanks for following me! I am the team lead for customer intelligence field marketing at SAS and Editor of this blog. My background in marketing spans from my own start-ups to Fortune 100 global operators. I’ve lived and worked on 3 continents and have a fluent command of Portuguese, Spanish, Hungarian and (sometimes) English.

I appreciate logical thinking and try to remember “Occam’s Razor,” that the simplest answer is the correct one. Outside of work, I’m a husband, dad to 2 great kids; I love the beach and snow skiing. It’s been said that I am a decent cook and posess a green thumb. I try to handle stress with humor, and I put the “X” in extrovert.

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Recent Posts

Should pharma companies try to delight customers?

Pharmaceutical companies (“Pharma”) operate in a very complex environment – to begin with, their customer is usually referred to as “the patient” and it gets more ... Read More

Why you should be careful with LinkedIn connection requests

Let me begin by saying that I am a huge fan of Linkedin. To folks who do not know LinkedIn, I always describe it as ... Read More

The marketer scientist balances art and science

We're pleased to have Scott Brinker, a thought leader and entrepreneur at the intersection of marketing and technology, as the newest contributor to our sister blog ... Read More

Happy Mother’s Day: advice for marketers from moms.

Today is the day we celebrate Mother’s Day in the United States. So, in honor of Mother’s Day, I decided to crowdsource as much motherly ... Read More

Shifting marketing to meet mobile customers

Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and ... Read More

Your point of view on the new CI web pages

If you have not visited the SAS Customer Intelligence (CI) web page lately  - please take a look and let us know what you think. It's ... Read More

Nate Silver and the relativity of managing big data

I consider myself lucky to have confirmed first-hand that Nate Silver is a relatively smart guy. He most recently published a book, The Signal and ... Read More

3 keys to unlock value in your online marketing data

Online marketers all want the same thing - for our customers to get what they want, when they want it, and with the fewest clicks ... Read More

Marketing analytics links customer experience with competitiveness

The digital world we live in gives marketers the opportunity to capture, record, measure, analyze and report just about anything nowadays - and we do it! Clicks, ... Read More

Grow among peers at CI Customer Connection

Each fall, SAS Customer Intellience (CI) customers gather at SAS global headquarters for the SAS CI Customer Connection. It's a great opportunity you to interact with your peers in other companies and to ... Read More