Of course everyone has heard all the hype on big data and how it can help business’ become more successful. But have you thought about the different types of big data? How the different types of data can support different initiatives within your business? Structured versus unstructured data in retail
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Recently I read an article on National Retail Federation's "Halloween Headquarters" that 1 out of 6 millennials will dress up their animal for Halloween versus 13% of adults. With the rise in cat lovers and hipsters, I wasn’t surprised. I’m not going to lie, I once had a Pomeranian named Armani
Retailing holds great lessons for marketers in all industries because as long as there have been customers, retailers have focused on the customer experience. And one of the biggest elements of the customer experience is assortment - literally addressing the customer's need for variety or choice. Think of a time
Not so long ago, I started my retail/merchandising career in the juniors division at the corporate office of a retailer. It was so exciting to be in a place where I could wear the clothes that I worked with, and I was sure that picking out cute clothes all day was what I