Big data in little Byron

Natalie Mendes
Natalie Mendes|May 16, 2012

I recently spent the weekend in the beachside town of Byron Bay to escape the madness of the BIG cities around the world that I had been visiting over the last ten weeks. Cape Byron, the most easterly point of mainland Australia and home of the iconic BIG lighthouse, is [...]

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Being DICEE and the golden rule of presentations - Guy Kawasaki talks to us

Marnie Macdonald
Marnie Macdonald|April 25, 2012

Today was a career highlight for me – while at the SAS Global Forum Executive Conference in Orlando, not only did I get to hear Guy Kawasaki talk about the Art of Enchantment, I got to meet him afterwards and record a short segment from him. Guy (I can call [...]

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Business Analytics is about change. Do something.

Evan Stubbs
Evan Stubbs|April 5, 2012

Time’s finite, right? In the immortal words of Prof. Bueller, “life moves pretty fast” – who wouldn’t kill for another six hours in the day? Most of my time is spent trying to work out how I’m going to do everything I wish I could do … If there’s one thing [...]

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GrabOne: Focus on the foundations

Evan Stubbs
Evan Stubbs|March 27, 2012

Having the time to catch up with what’s happening on the marketing front is a real privilege. While I’m giving a presentation later this afternoon on the need for real-time engagement, what I really love about the Marketing Association’s Smarter Data conference is listening to some real visionaries. Getting better doesn’t [...]

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How much is happiness worth?

Evan Stubbs
Evan Stubbs|August 24, 2011

Just because every sector can benefit from Business Analytics doesn’t mean that it’s easy. I always find applying analytics in the public sector a fascinating challenge – in the commercial sector, it’s normally fairly easy to identify the value being created. Revenue uplifts, deferred investments, cost reductions; these are all [...]

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Analytics in the Cloud: It shouldn't just be about cheaper electricity

James Foster
James Foster|June 16, 2011

Cloud is a broad topic, one that I find myself talking and hearing about constantly. It’s not just me, either - it seems everyone’s talking about it. My take on why it’s so popular is that it’s still relatively immature. Arguments and definitions continue to be thrown around, but one thing [...]

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Using SAS to make money

Evan Stubbs
Evan Stubbs|June 15, 2011

It’s a good time to know how to use SAS. Demand for people with SAS skills in Australia is through the roof. As of today, a search on Seek for jobs involving SAS skills returns 3,458 roles listed in the last 30 days, of which 636 (or almost 20%) are [...]

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If you want to be relevant, be part of the big picture

Evan Stubbs
Evan Stubbs|April 11, 2011

Radhika Kulkarni is not only a good speaker, she’s sharp. As our Vice President in charge of Advanced Analytics R&D, that’s not surprising. What impressed me the most about her talk though was the ease with which she leapt between the strategic to the technical, all without batting an eyelid! While [...]

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Sucking eggs and stating the obvious

Evan Stubbs
Evan Stubbs|August 25, 2010

Demonstrating value from analytics is a big thing for me; if you can’t define it, measure it, and demonstrate it, the critics will tell you it didn’t exist.  I’ve written previously about the importance of measuring the economic value of analysis and at our recent forum, one of my presentations [...]

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Communicating the value of an insight

Evan Stubbs
Evan Stubbs|July 8, 2010

One of the benefits of having a regional role within SAS is that I get to work with so many organisations around developing their analytical execution.  This week’s been even more fun than usual – I’ve had the privilege of working closely with three very large organisations to help them structure [...]

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  • About this blog

    In many ways, Australia and New Zealand are unique - we live a day in the future, our birds walk and our mammals lay eggs. However, one thing we have in common with the rest of the world is the need to be globally competitive while staying local. On this blog, Evan Stubbs and his colleagues provide a uniquely ANZ perspective on doing business, using analytics to be more effective, and life in the antipodes in general.

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