Emergent CMO - marketer or scientist?

Scott Brinker
Scott Brinker|May 15, 2013

Later this month, I’ll have the privilege of meeting with groups of CMOs and other marketing leaders across South Asia as part of an event tour with SAS Institute. We’ll be visiting Singapore, Malaysia, Indonesia, the Philippines, and India, as well as doing a live webcast for Australia and New [...]

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SAS Global Forum: Analytics for Everyone, Everywhere and In-everything

Vincent Cotte
Vincent Cotte|May 14, 2013

I was privileged enough to have the opportunity to celebrate the coming of age of analytics with 4,200 SAS users in San Francisco last week.  It’s clear that analytics is front and centre of strategic conversations in agencies and companies alike.  Check out the newspaper headlines, the explosion of events [...]

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Look Before You Leap with Data Visualisation

Michelle Homes
Michelle Homes|March 6, 2013

Have you ever been in the situation where you have said something before thinking? Or perhaps been too rushed to take the time for a final review before the deadline? We live in a busy world where we need to maximise the time we have to make informed and accurate business [...]

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Baby steps towards customer profitability

Gavin Long
Gavin Long|September 6, 2012

An awful lot has happened since the earth was in this spot last year. My son turns one on Friday and it has been amazing to watch him develop from being a helpless infant into an energetic, engaging toddler on the verge of taking his first steps. Babies are the [...]

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Customer Intelligence – it pays to be social

Graham Plant
Graham Plant|August 21, 2012

I once wrote an article about how businesses are looking at the digital revolution and in particular social media with a uncertainty.  Uncertainty about the value, uncertainty about the effort and uncertainty about exposing their brands to direct criticism. There are still businesses that create a Twitter account and set [...]

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Improve every marketing move with analytics

Camille Baumann
Camille Baumann|July 31, 2012

Amidst the data explosion, shift in consumer power, and innovation in technology, companies can no longer afford to just push products. Marketers have had to lead their organisations to become customer-centric. Customer centricity holds different meaning for marketers from industry to industry and different value from company to company. At [...]

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Customer-centric marketing: Why is testing so 'testing'?

John Kershaw
John Kershaw|July 27, 2012

I was first exposed to experimental design in marketing over 15 years ago. It made sense then and it makes sense now. Sadly and somewhat surprisingly, it seems that few organisations have embraced this approach since then. Driving better marketing return on investment is a key part of effective marketing. It’s [...]

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Three ways SingTel is serving a segment of one

Marnie Davey
Marnie Davey|July 25, 2012

At the recent SAS Forum Singapore (where we also heard from DBS Bank and their analytical transformation journey), Grace Tang, the Director, Customer Experience Assurance at SingTel talked in depth about the telco’s need to do things differently in the consumer operations space. Operating in a complex environment involving smartphones, [...]

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Business at the Speed of Life: The era of real-time analytics

Vincent Cotte
Vincent Cotte|July 23, 2012

Bringing analytical insight to the point of decision Organisations are moving their focus from being product-centric to customer-centric. I recently spoke to the CIO of a leading Asian insurance company who discussed their CEO’s new mantra … the desire to focus on doing business at the speed of life. He [...]

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What is the cost of not now?

Poh Choo
Poh Choo|July 11, 2012

Simply put; the cost of not remaining relevant is loss of customer wallet share.  Customers expect personalised interactions.  As an organisation, ebusiness, ease of knowledge acquisition and speed of procurement have resulted in a shrinking window of opportunity in which to be relevant.  Like it wasn’t hard enough before. The [...]

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  • About this blog

    The Asia Pacific region provides a unique set of challenges (ความท้าทาย, cabaran) and opportunities (peluang, 机会). Our diverse culture, rapid technology adoption and positive market has our region poised for great things. One thing we have in common with the rest of the world is the need to be globally competitive while staying locally relevant. On this blog, our key regional thought leaders provide an Asia Pacific perspective on doing business, using analytics to be more effective, and life left of the date line.

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