Sucking eggs and stating the obvious

Demonstrating value from analytics is a big thing for me; if you can’t define it, measure it, and demonstrate it, the critics will tell you it didn’t exist.  I’ve written previously about the importance of measuring the economic value of analysis and at our recent forum, one of my presentations [...]

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Communicating the value of an insight

One of the benefits of having a regional role within SAS is that I get to work with so many organisations around developing their analytical execution.  This week’s been even more fun than usual – I’ve had the privilege of working closely with three very large organisations to help them structure [...]

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  • About this blog

    In many ways, Australia and New Zealand are unique - we live a day in the future, our birds walk and our mammals lay eggs. However, one thing we have in common with the rest of the world is the need to be globally competitive while staying local. On this blog, Evan Stubbs and his colleagues provide a uniquely ANZ perspective on doing business, using analytics to be more effective, and life in the antipodes in general.
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