One of the significant problems data quality leaders face is changing people's perception of data quality. For example, one common misconception is that data quality represents just another data processing activity. If you have a data warehouse, you will almost certainly have some form of data processing in the form

In my last post, I pointed out that we data quality practitioners want to apply data quality assertions to data instances to validate data in process, but the dynamic nature of data must be contrasted with our assumptions about how quality measures are applied to static records. In practice, the