Blend, cleanse and prepare data for analytics, reporting or data modernization efforts
![4 pillars of data quality initiatives](https://blogs.sas.com/content/datamanagement/files/2016/11/5206239711.jpg)
Data quality initiatives challenge organizations because the discipline encompasses so many issues, approaches and tools. Across the board, there are four main activity areas – or pillars – that underlie any successful data quality initiative. Let’s look at what each pillar means, then consider the benefits SAS Data Management brings