Blend, cleanse and prepare data for analytics, reporting or data modernization efforts
.@philsimon says don't treat data self-service as a binary.
We often talk about full customer data visibility and the need for a “golden record” that provides a 360-degree view of the customer to enhance our customer-facing processes. The rationale is that by accumulating all the data about a customer (or, for that matter, any entity of interest) from multiple sources, you
We all have challenges in getting an accurate and consistent view of our customers across multiple applications or sources of customer information. Suggestion-based matching is a technique found in SAS Data Quality to improve matching results for data that has arbitrary typos and incorrect spellings in it. The suggestion-based concept
