My Mum could have been a doctor – most can’t read her handwriting. It’s only because I’ve been trained to read it, I can. The analysis of unstructured data is similar. Text analysts can be quickly overwhelmed to learn that you have to manually develop a training corpus. Reading a
I’ve written about using text analytics to capture comprehend and act on the voice of the customer on this blog before. Recently, I recorded a short presentation that outlines how text analytics provides insight from all of the customer experience data that you collect, not just review data from social
While managing quality within the four walls of your own operation is all well and good and totally necessary, both the market and your bottom line are demanding a more holistic, quality lifecycle approach, and in support of that aim there is a treasure trove of downstream data waiting to be
