Tag: Steve Morlidge

Mike Gilliland 0
Q&A with Steve Morlidge of CatchBull (Part 1)

In a pair of articles published in Foresight, and in his SAS/Foresight webinar "Avoidability of Forecast Error" last November, Steve Morlidge of CatchBull laid out a compelling new approach on the subject of "forecastability." It is generally agreed that the naive model (i.e. random walk or "no change" model) provides

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