![](https://blogs.sas.com/content/sasdummy/files/2014/01/rfm_tx.png)
Customer segmentation using RFM in SAS Enterprise Guide
Recency, Frequency, and Monetary Analysis (or RFM) is a popular customer segmentation technique employed by database marketers everywhere. Marketers use RFM to identify which customers are most likely to respond to a direct marketing campaign. The model takes into account three simple metrics: How recently did the customer buy from