I love my job, but I am not a morning person so I need a bit of inspiration to get out of bed. I’ve been a marketer for more than 15 years, and that inspiration has never been easier to find than since I joined SAS as an industry marketer
What would happen if we could ask any type of scientific or clinical question about patients, and then go out and find the data to answer our questions? With "real-world data," we can do just that. Real-world data is all medicinal product data that comes from real-life patients. In contrast,
Real world data collected in a functioning health care setting instead of a controlled clinical environment can provide opportunities for new and deeper insights across life science and health care organizations. However, managing, analyzing and extracting actionable information from the varied available sources can present unique challenges. The sheer size of these
