Here's a video interview with me, conducted by Deb Orton, where we talk about how we got social media off the ground at SAS, how to plan for some of the basic organizational issues and a bit about social media policies. It's an action-packed and fun-filled 14 minutes. Well, informative
I started the social media manager job at SAS in January of 2009, and spent the first half of the year creating and communicating our social media policies (which we call our Guidelines and Recommendations, since they’re much more than just the dos and don’ts.) In the half year or
Tuesday at the South by Southwest Interactive conference, I had the true pleasure of meeting Capt. Nathan Broshear, who's known on Twitter by one of the weightiest user names you could imagine: @usairforce. He's an energetic and genuine person and a great ambassador for the Air Force. I summarized Nathan's
I arrived in Austin mid-afternoon and got to the convention center in time for the first session on my list, "Do Cool Kids Leave When the Suits Arrive?" The discussion was led by John Biehler and Chris Heuer. I arrived a bit late for this session, having experienced what I'm
Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the "Who should own social media?" session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it's better to have a person who
