![small, wrapped gift on door step](https://blogs.sas.com/content/sascom/files/2014/11/475152323.jpg)
Not so Secret Santa: Using customer data to make it a Merry Christmas for all
I love Christmas, but there is one thing I never seem to get right: the office Secret Santa. Every year I draw someone I’ve barely met and fruitlessly dig around for clues – only to find myself hastily wrapping a scented candle/novelty mug at the eleventh hour. Merry Christmas Sandra