Taming the omnichannel data monster
Kim Kaluba describes how a customer data strategy can help you achieve an omnichannel vision.
Tag: omnichannel
Omnichannel is changing the way we view demand planning
Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience. Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time. Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are
Retailers use optimization to improve in-store fulfillment and keep customers satisfied
Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store