Tag: new product forecasting

Mike Gilliland 0
Forecasting new products (Part 2): By analogy

The real estate market provides a good example of the use of analogies. To determine a reasonable listing price for a property (such as this dump on the right) that is new on the market, the sales agent will prepare a list of "comps"  (comparable homes) that are currently on the market or

Mike Gilliland 0
Forecasting new products (Part 1)

How do you build a forecast when you have no historical data? This is a recurring challenge for businesses that update their product offerings, and a recurring question in online forecasting discussion groups (e.g. this one on LinkedIn). The bad news is that you probably can't expect to achieve highly

Mike Gilliland 0
Forecast Value Added Q&A (Part 5)

Q: ­Company always try to forecast 12 or 24m ahead. Whether we should track accuracy of 1m/3m/ 6m or x month forecast, does that depend on lead time?  How to determine out of these 12/24 months, which month should we track accuracy? Correct, forecast performance is usually evaluated against the