There are two ways you can react to a “Hey – that was my idea” situation. The first would be to throw a pity party and lament about how unfair life is – if only the car hadn’t broken down and I didn’t have grass to mow and laundry to
Tag: new product forecasting
Analogies, mind-mapping and New Product Forecasting
Why analytic forecasting?
Because you are already halfway there and you should want the entire process to be data-driven, not just the historical reporting and analysis. You are making decisions and using data to support those decisions, but you are leaving value on the table if the analytics don't carry through to forecasting. In the
Forecasting new products (Part 5): Model, forecast, override
We ended last time having selected a cluster of surrogate products -- a subset of the original selection of like-items that had the same attributes as the new product. Judgment has been used throughout the process so far, in specification of the relevant attributes, filtering the original candidate pool of