@philsimon says that it's downright silly to ignore the benefits of thinking about data-related issues in different and unexpected ways.
We often talk about full customer data visibility and the need for a “golden record” that provides a 360-degree view of the customer to enhance our customer-facing processes. The rationale is that by accumulating all the data about a customer (or, for that matter, any entity of interest) from multiple sources, you
.@philsimon says that even seemingly useless information can be useful under the right circumstances.
