Having been involved in some capacity in more than 100 Customer Intelligence (CI) sales and implementation cycles, one of the most common questions perspective clients ask me is: “What do we need to do to make this project successful?” Over the years, I have distilled six themes that ultimately determine
Imagine this situation: You go to you doctor and tell her that "something hurts in the lower chest area." Now, based on this short description of your pain, you expect her to come up with a precise diagnosis and a specific therapy suggestion, including treatment time and associated cost. Sound
In getting ready for the INFORMS Conference on Business Analytics and Operation Research next week in Chicago, I caught up with Jodi Blomberg, a Technical Architect at SAS, to hear more about the paper she's presenting on April 11th. Here's a little preview of what Jodi has to share. For
