Big data is of no use unless you can turn it into information and insight. For that you need big analytics. Every piece of the analytics cycle has been impacted by big data, from reporting, with the need to quickly render reports from billions of rows of data, through advanced
Tag: Hospitality Analytics
Big data and big analytics are a big opportunity for hotels – Part 2
Big data and big analytics are a big opportunity for hotels
By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue and profit responsibilities – delivering memorable and personalized guest experiences, while maximizing revenue and profits. To accomplish this, hotels need to be able to collect,
What can hotels learn from casinos? Focus on non-rooms pricing.
This week I’m going to “fill in” for Natalie to complete our series on “What can Hotels learn from Casinos”? (Look for parts 1 and 2 here and here, respectively) Today I’m going to address pricing. We all know that great entertainment comes at a price, and we also know