With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay.  In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to

Last week in my post, Revenue Management vs. Price Optimization: Part One, I explored the practice of practice of hospitality revenue management, its origins in the airlines and how it was changed for use in the hospitality industry. This week I will explore how price optimization has evolved and how

Here at the Analytic Hospitality Executive, we are often asked the question “How is price optimization different from revenue management?”  It’s a simple question that has become increasingly difficult to answer – largely due to the evolution of revenue management practices, and the very definition of revenue management. In this