Mercifully, we have reached the final installment of Q&A from the June 20 Foresight-SAS webinar, "Forecast Value Added: A Reality Check on Forecasting Practices." As a reminder, a recording of the webinar is available for on-demand review, and the Foresight article (upon which the webinar was based) is available for free
Q: Is the MAPE of the naive forecast the basis for understanding the forecastability of the behavior? Or are there other more in depth ways to measure the forecastability of a behavior? MAPE of the naive forecast indicates the worst you should be able to forecast the behavior. You can
Q: Company always try to forecast 12 or 24m ahead. Whether we should track accuracy of 1m/3m/ 6m or x month forecast, does that depend on lead time? How to determine out of these 12/24 months, which month should we track accuracy? Correct, forecast performance is usually evaluated against the
