A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, in part one, Natalie and I reviewed the analytic methods that can be utilized by hoteliers. This week we will explore
In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies
