Experience design is not just like a standard advertising campaign or an online app, but rather a strategy to keep customers engaged with a brand through impactful interactions. It means that every product and service is designed to offer a delightful experience; the packaging, mobile app, web and print ads
My last post described my top general business analytics books, those that would appeal to business leaders and analysts alike. This post is a bit more specific, and covers books that will help you to learn for yourself. It is therefore mainly aimed at analysts — but I still hope
One aspect of high-quality information is consistency. We often think about consistency in terms of consistent values. A large portion of the effort expended on “data quality dimensions” essentially focuses on data value consistency. For example, when we describe accuracy, what we often mean is consistency with a defined source
