Tag: Data-driven Marketing

Customer Intelligence | Data Management
Mike Blanchard 0
How customer intelligence can win hearts and minds

In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator. Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer

Customer Intelligence
Suneel Grover 0
Analytical segmentation for data-driven marketing

Marketers have used segmentation as a technique to target customers for communications, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, geography, behavior, psychographics, events and cultural backgrounds. Over time, segmentation has proven its value,

Customer Intelligence
Suneel Grover 0
Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

Customer Intelligence
Suneel Grover 0
Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,