Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in web analytics. This week I wanted to see how this could be applied for a hospitality company. We decided to tackle a frequently debated topic in
Tag: big data
Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical!
Winning arguments to convince your boss about Hadoop
Getting universal buy in for Hadoop needn’t be an uphill struggle. In many cases, it only takes one pilot project to realize the benefits of low cost storage combined with powerful analytics. The Hadoop topic provoked passionate conversatoin at a recent roundtable discussion attended by over 25 people from a range
Tres características del Big Data que tal vez usted no conocía
La grandeza de sus datos probablemente no es la característica más importante. De hecho, puede que ni siquiera figure dentro de los aspectos relevantes por los cuales usted debería preocuparse. La calidad, la integración de los silos, la manipulación y la extracción de valor de los datos no estructurados siguen