In my previous post Sisyphus didn’t need a fitness tracker, I recommended that you only collect, measure and analyze big data if it helps you make a better decision or change your actions. Unfortunately, it’s difficult to know ahead of time which data will meet that criteria. We often, therefore, collect, measure and analyze
In his pithy style, Seth Godin’s recent blog post Analytics without action said more in 32 words than most posts say in 320 words or most white papers say in 3200 words. (For those counting along, my opening sentence alone used 32 words). Godin’s blog post, in its entirety, stated: “Don’t measure
Many people, myself included, occasionally complain about how noisy big data has made our world. While it is true that big data does broadcast more signal, not just more noise, we are not always able to tell the difference. Sometimes what sounds like meaningless background static is actually a big insight. Other times
