Blogs

Tag: big analytics

Natalie OsbornDecember 12, 2014 0

Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical!

Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in web analytics. This week I wanted to see how this could be applied for a hospitality company. We decided to tackle a frequently debated topic in

English

Hospitality

Customer Intelligence

Natalie OsbornDecember 3, 2014 0

Web analytics for hospitality: It’s time for better data and better integration

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality

English

Hospitality

Kelly McGuireNovember 26, 2014 0

Be thankful for great hospitality and customer service

I generally don’t use this blog to air my personal experiences, but recent events have reminded me of a few things that I think would benefit our Analytic Hospitality Executives and their organizations to also be reminded of. This past week, I took my fifth trip to Asia this year.

English

Hospitality

Previous 1 … 4 5 6 7 Next