![Using panel data to measure the economic impact of the Super Bowl](https://blogs.sas.com/content/subconsciousmusings/files/2014/01/12059067843_2d284c0610_z1.jpg)
This year the Super Bowl will take place in East Rutherford, New Jersey at MetLife Stadium just outside New York City. For the first time in this event’s 48-year history, the game will take place outdoors in a cold-weather environment, potentially subjecting players and fans to sub-freezing temperatures. The fans