Tag: Book Spotlight

Shelly Goodin 0
SAS Author's Tip: Text Mining in CRM Applications

Would you like to have a clearer understanding of your customers? If so, this week's featured SAS Author's Tip delivers the goods. SAS Press author Randy Collica is a Senior Solutions Architect for SAS and his book CRM Segmentation and Clustering: Using SAS Enterprise Miner contains a lot of how-to

Shelly Goodin 0
SAS Author's Tip: A Typical Clinical Trial Table

This week's featured tip from SAS Press author Jack Shostak should spark the interest of those of you working in the pharmaceutical or clinical trials industries. While I'm not a programmer, myself, Jack's book has been consistently described as being accessible, practical, and helpful for both beginners and advanced SAS

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SAS Books: Always There for You

Receiving a student scholarship to attend PharmaSUG 2011 provided me with an amazing opportunity. It allowed me to look into an aspect of SAS that I may not have otherwise been able to. I got to see how SAS was used in the pharmaceutical industry, and see how I could

Frank Leistner 0
Beyond the technical aspects of knowledge management

Often-cited reasons for writing a book remind me of what detectives name as two factors necessary for committing a crime: motive and opportunity. I certainly had a strong motive for writing a book. I had been discussing knowledge sharing and running SAS knowledge flow initiatives for over a decade. Opportunity