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Larry LaRusso
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Principal Communications Specialist at SAS

Larry LaRusso is the editor of the SAS Tech Report and SAS Learning Report newsletters and the SAS Users, Learning Post and Analytics U blogs. He has worked at SAS since 2000 in marketing, communications, customer experience and management roles for both the Education Division and External Communications. You can follow him on Twitter @lalaru102.

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SAS is in the air

Today is Valentine's Day, and for many people it will be a day to celebrate with their significant other. Whether it's expressed by a nice dinner out, a bouquet of roses, or a big box of chocolates, there's no doubt that love will be in the air. It reminds me

Larry LaRusso 2
Do you have a testing culture in your organization?

If you’re a marketing professional it doesn’t get much better than Andy Pulkstenis’ talk at Analytics 2012. Do You Know or Do You Think You Know: Creating a Testing Culture at State Farm documented the value of implementing experimental design into your marketing efforts. During the talk, Pulkstenis outlined the