Meet SAS Press authors at SAS Global Forum


BOoksThis year SAS Global Forum attendees have the chance to have lunch with SAS authors and find out what it takes to write a book.

When: Tuesday, April 28, 12 - 12:50 p.m.

Where: Ballroom D2.

Lunch is provided!  We’ll talk a little about what it’s like to write a book and then open the floor for questions. And, those who attend the lunch will have a chance to win a copy of a book of their choice from the SAS Bookstore.

We are continuing to expand the SAS Press program - so if you're interested in writing a SAS book, or know someone who should write a book for SAS then please pop over to the SAS Press booth in the Quad and let us know -- or send us your author recommendations to

And don’t forget the SAS Author Roundup Tuesday at lunch! We look forward to seeing you in Dallas!


About Author

Sian Roberts

Publisher, SAS Press

Sian is currently Publisher at SAS Press. She has over 20 years of publishing and marketing experience in technology and holds a BEng in Electronic Engineering from Brunel University, London, UK, and a MSc in Cognitive Science & Intelligent Computing from the University of Westminster, London, UK. When Sian is not busily leading SAS Press, she is a devoted soccer/baseball mom to her two boys and walking Chuck, the family chocolate lab.


  1. That's Why I am Writing Books for SAS Press! (My Personal Top 3 Reasons)

    Many colleagues and customers here a SAS Global Forum ask me, why I write books beside a full-time job as SAS Consultant and being lecturer at Universities. Valid question. I wanted to share my personal top 3 reasons with you:

    1. SUSTAINABILITY: I have been working in so many analysis projects in different domains and industries. Some of them were longer, others were shorter engagement, and I found out that I wanted to create and produce something that lasts for a long period of time and that is connected with my name. A book is definitely a good idea for this.

    2. YOU EDUCATE YOURSELF! Yes, the content of both of my books was known to me before I started writing. They are a collection of experiences from interacting with SAS Users in the field of analytics over many years. But a book forces you to structure the content, divide your ideas into chapters, formulate your experiences and ideas in an explicit way. After completing each book I felt more knowledgeable. And even more important: I was able to formulate my ideas, my knowledge and solutions more explicitly. And I often benefit of this experiences in customer meetings, presentations and discussions.

    3. YOU GET FEEDBACK. There are many rewarding moments when being a SAS Author: You are part of the community of SAS authors, you work together with the team of SAS Press and most important you get feedback from your readers. I receive Emails from all over the world from readers who let me know how they used the ideas presented in my books. You are always happy to hear that readers like and use your work. You are also happy to hear if they suggest improvements as this shows that they really got involved with your work.
    And the most rewarding moment for an author is to see customers holding his books in their hands. :-)

    I look forward to see you here at SAS Global Forum and in my paper SAS1440 on Wed 10:00-10:50. Come and visit us at the SAS Press booth.

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