Happy authors don’t …


One of my favorite literary agents, Rachelle Gardner, often talks about the traits of good writers. Recently she posted a list of things that happy authors don’t do. I’ve quoted a few traits from her list that also apply to authors of technical material.

Happy authors don’t …

1 … reject the idea of marketing.

No one can buy your book if they don’t know it exists. Your SAS Press team will help you, but the more you do to promote your book, the better your results can be. Learn what types of marketing suit you best, and focus on those.

2 … feel threatened by the editorial process.

The goal of editing is to make your book the best it can be. Although some editors are better than others, you can learn from all of them. Don’t take the feedback personally. Lean on their expertise and embrace their suggestions. Then the final product will be a polished reflection of you and what you know.

3 … believe in writer’s block.

Sometimes the ideas just don’t come. The blank page is the enemy and it’s winning. Although we all have days like that, as writers we sometimes blame “writer’s block.” Instead of throwing in the eraser, do something to get your brain in gear–exercise, take a break, listen to music. Don’t be afraid to write junk. The objective is to get your ideas on paper. You can always revise later.

4 … refuse to study the craft of writing.

Craft is a major element of writing. No one is born knowing how to write, and even the best writers can learn and improve.  Read a book about writing, such as John Kohl’s SAS Press book, The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market. Study your favorite books and analyze why they work. Take classes or workshops in the art of writing. Focus continuously on your craft. As your writing improves, your ability to articulate improves, and your editor (and readers) will thank you! 

5 … believe everything their friends tell them.

The industry is changing, and misinformation is rampant. Everyone has an opinion, but this is where it’s crucial to have a good relationship with your SAS Press team. They’ve already blazed the trail and know the pitfalls and challenges. Let them be your guides on your publication journey.

If you'd like to write a book for SAS, comment here. We're always looking for talented new users to write for us.


About Author

Rebecca Greene

Technical Writer, SAS Publications

Rebecca has written SAS technical publications for seven years and leads a critique group of published and unpublished fiction writers. She also studies writing craft and publishing trends in her spare time.


  1. I'd like to find out about writing a SAS book.
    I'm a sas certified advanced programmer with 10 years experience as an independent consultant. I've worked for banks, telco and insurance companies. I've used base sas, mainframe and enterprise guide. I've worked as an analyst, programmer and most recently data warehouse manager. In that role I wrote a monthly newsletter to my 80+ users, which I used as a means of building a relationship with them, so I could better understand their needs. It's probably that material that I would feel most comfortable about turning into a book. If the community here would find it useful please leave a comment :)

    • Shelley Sessoms on

      Hi Sara,

      So happy to see that you're interested in writing a SAS book. EG is always a popular topic with our readers. Please email me at shelley.sessoms@sas.com so we can continue this discussion. Thanks!

  2. Chris Hemedinger
    Chris Hemedinger on

    I agree completely with these, especially #2. I embrace the editorial process. SAS Press editors are accustomed to editing difficult, technical material. I trust them implicitly with my material.

    Even today, as I refer to my latest book to answer customer questions, I think "Wow, this is a really well-written book" -- and I wonder how I pulled it off. I know that much of that is thanks to my editor (Amy Wolfe).

    But I do not go back to my original drafts to see exactly what wording she might have changed. I prefer to delude myself with the full credit for the end results.

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