In this article about next-generation BI, a Forrester analyst cites a few of SAS' strengths and mentions SAS Enterprise Guide specifically:
If SAS needs to work on anything, he continues, it's in reducing its dependence on the SAS programming language, which is a requirement to use some advanced features. "With every new release, more and more features are becoming available in the SAS point-and-click GUI, such as its very popular Enterprise Guide product," he points out.
I think of myself as a proponent for all of SAS' offerings, but since my sphere of influence is mainly in the SAS Enterprise Guide area, this recognition makes me especially proud.
Now I'm just waiting for someone to build us a Facebook fan page.