Peter Dorrington
Director, Marketing Strategy (EMEA)

I am the Director of Marketing Strategy for the EMEA region at SAS Institute and have more than 25 years experience in IT and computing systems. My current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers.

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Protecting the public - and the public's purse

We all expect the police to be focused on protecting us from harm and catching criminals. And, in my experience, the vast majority of police officers are dedicated men and women who take their service commitment seriously. However, that does not mean our protection should be achieved irrespective of cost.

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After-show roundup

Well, that’s another year of PBLS completed and I have really enjoyed my first conference in sunny Orlando (when I would normally be worrying about the first winter frosts at home in the UK). With luck, I will be able to attend next year when the conference returns to Las

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Strategy is innovation

When companies launch innovation initiatives, they typically focus all of their time and energy on a feverish quest for the big breakthrough idea. But that initial spark of inspiration is merely a starting point. The real innovation challenge lies beyond the idea, in a long, complex journey from imagination to

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Great by choice

Why do some companies thrive in uncertainty, even chaos, and others do not? Author and business expert Jim Collins offered his insight on this phenomenon based on nine years of research that he and his colleague Morten Hansen collected for their new book Great by Choice: Uncertainty, Chaos and Luck

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The new era of customer experience

It only took me minutes from arriving in Orlando to understand just how important consumers are to the local economy. As we heard from Alex Martins of Orlando Magic earlier today, there are a lot of businesses competing for the consumer's "entertainment dollar." Of course, it is also important to

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