Our research studies covering a range of topics that will help hospitality and gaming managers make better decisions are highlighted in the first webcast of the third session in the SAS/Cornell webcast series “Insights and Innovations for Hospitality and Gaming.” The title of the today's webcast is “Tackling the Biggest
In hotels, revenue management and marketing are two sides of the same coin. Revenue managers are responsible for demand control. They know when and where demand is expected and needed. Marketers are responsible for demand generation including campaign strategies, guest relationship management and loyalty programs. Each department holds key pieces
I had the benefit of spending a day with sustainability experts Dennis Quaintance, Alex Susskind and Alyssa Farrell on Friday, March 12th. This was a tremendous learning experience for me. Of all the topics we are covering in this webcast series for the hospitality industry, sustainability is the one I
Friday’s webcast on “Preparing for the Recovery”from Cornell Center for Hospitality Research and SAS was somewhat of a wake-up call for me. It made me realize that our industry, hospitality and gaming, will not just magically sail into the recovery. (OK, to be fair, I certainly suspected this, but I
Hotels and airlines have traditionally optimized revenues by forecasting demand against a pre-set rate structure, and offering rates (or opening and closing fare classes) based on predicted demand levels. While inventory allocation, along with overbooking and length of stay controls, has resulted in revenue increases, executives have not always stopped
Over the last few years, I have watched revenue management change from a competitive advantage to a must have for the gaming and hospitality industry, and I’ve seen an increase in the sophistication with which hotels and casinos approach the problem of pricing and distributing their perishable inventory. While not
