![The audacity of big analytics](https://blogs.sas.com/content/sascom/files/2014/11/187839068-702x336.jpg)
Big data is already dead!!! Long live big analytics! In good writing, apparently, someone needs to die in the first line and big data is a sensational, front-page victim. Some trends indicate that the “big data hype” has already peaked. Regardless of whether this is true and a post-hype hangover