I’m Alan Lipson, the Principal Industry Marketing Manager for the Retail and Consumer Packaged Goods (CPG) industries. I’m here to help retail and CPG companies get the most out of SAS Analytics, whether you’re seeking to plan better assortments, set a better pricing strategy, or connect to consumers in a more meaningful way. You can connect with me by subscribing to my RSS feed, or through Twitter at @SASRetail. You can also follow me personally on Twitter at @alanlipson and on LinkedIn.
What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked
