SAS and our vibrant partner network collaborate to help our customers address their toughest challenges with the power of data and AI.
With partners around the globe and across industries, the SAS® Partner Program combines cutting-edge SAS software with our partners’ expertise and industry knowledge to meet customers’ unique business needs.
Every year, CRN®, a brand of The Channel Company, highlights women from vendor, distributor and solution provider organizations whose vision and leadership positively influence the technology industry. The CRN 2024 Women of the Channel honorees are creative, strategic leaders who show an ongoing commitment to using their skills to innovate and drive success for their partners and customers.
On the CRN 2024 Women of the Channel List, this year are two influential SAS channel leaders: Jenifer Hendrix, Global Transformation Strategy and Enablement Lead, and Maggie LeFew, Partner Success Manager. Find out why these SAS channel leaders made the list and how they play a critical role in driving value for SAS, our partners and our shared customers.
Uncovering connections
“Something I’ve learned over my years in the channel space is that diversity enhances the stability and resilience of the ecosystem, Hendrix said. “When we embrace our partners' capabilities, we are a more stable and resilient organization and able to serve our customers better. At SAS, uniting our software with our partners’ expertise and knowledge is a winning combination for our customers.”
As global transformation strategy and enablement lead, Hendrix pinpoints partners’ needs and empowers them with critical opportunities for growth and discussion to open avenues for collaboration. This includes initiatives like the SAS Partner Advisory Board, where SAS leaders and partners come together to share ideas, feedback and actionable steps to improve partner and customer experiences. Hendrix cultivates top-tier partner activations through robust enablement programs and continuous learning initiatives to enhance productivity, drive partner success and deliver superior customer value.
For me, channels feel like a rocket ship – a way to supercharge our efforts to get to new and exciting places. Our public sector partners deliver technology that makes tangible differences in communities, from smarter, more sustainable cities to impactful public works programs. And, they do it with SAS technology they know they can trust.
– Maggie LeFew
Innovating to new heights
“For me, channels feel like a rocket ship – a way to supercharge our efforts to get to new and exciting places,” LeFew said. “Our public sector partners deliver technology that makes tangible differences in communities, from smarter, more sustainable cities to impactful public works programs. And, they do it with SAS technology they know they can trust.”
As partner success manager, LeFew energizes and activates SAS’ partner ecosystem, particularly SAS’ vibrant community of public sector partners. Her dedicated efforts help these partners deliver cutting-edge data and AI solutions that transform communities and enable government teams on their missions.
LeFew delivers more ways for partners to meet customers where they are, giving them flexibility that meets their unique business needs and drives results.
