Taming the omnichannel data monster
Kim Kaluba describes how a customer data strategy can help you achieve an omnichannel vision.
Retail
E-commerce y Retail, enemigos que se complementan
La industria de Retail se encuentra en un proceso de transformación fundamental impulsado por las tecnologías digitales. Y a medida que los minoristas se adaptan a la era digital, la línea entre el comercio físico y el digital se está volviendo cada vez más borrosa. Desde la perspectiva de los
When everything is analytics, nothing is analytics...?
The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included