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Tuba Islam
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Tuba Islam is an analytics expert in SAS UK, designing analytical solutions to solve complex business issues in creative and effective ways. She is specialised in predictive modelling, segmentation, text mining, forecasting and analytical life cycle management. Tuba has implemented many successful projects across different industries including rogue trader fraud detection, smart metering analytics, credit risk, churn prediction, rate making and demand forecasting. She has been at SAS for almost 10 years. Before joining SAS she worked in a research institute and developed projects on speech recognition and language identification. She has an engineering background and holds a master’s degree in digital signal processing.

Advanced Analytics | Analytics
Tuba Islam 2
Passion and Trust: Improving Developer’s Experience for the Rise of the Analytics Economy

To have a strong position in the analytics economy, the applications for high performance analytics need to be accessible and embeddable. Therefore, developer experience is becoming more and more important. Analytics developers have become the new customers for many technology organisations. Their experience influence decisions and shape the way analytics is

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