Understand why managing your data is essential for analytics
![The growing importance of big data quality small dog looks at big dog representing growing importance of big data quality](https://blogs.sas.com/content/datamanagement/files/2016/11/AYP1214353.jpg)
Our world is now so awash in data that many organizations have an embarrassment of riches when it comes to available data to support operational, tactical and strategic activities of the enterprise. Such a data-rich environment is highly susceptible to poor-quality data. This is especially true when swimming in data lakes –