In physics, antimatter has the same mass, but opposite charge, of matter. Collisions between matter and antimatter lead to the annihilation of both, the end result of which is a release of energy available to do work. In this blog series, I will use antimatter as a metaphor for a
Previously, I outlined a “bridge to nowhere” situation involving a former client and a CRM system that failed to achieve its goals. The CRM software ultimately became a well-intentioned business application with little real business application. In this post, I'll review the steps that this company missed with the CRM
2013 is rapidly approaching and everyone is focused on change, whether it's a shift in your current role, a New Year's resolution or a new business plan. Similarly, organizations are looking at their master data management (MDM) strategy with an eye on the accompanying change management. There is a shift towards a
