Author

Matthew Magne
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Principal Product Marketing Manager

@bigdatamagnet - Matthew is a TEDx speaker, musician, and Catan player. He is currently the Global Product Marketing Manager for SAS Data Management focusing on Big Data, Master Data Management, Data Quality, Data Integration and Data Governance. Previously, Matthew was an Information Management Solutions Architect at SAS, worked as a Certified Data Management Consulting IT Professional at IBM, and is a recovering software engineer and entrepreneur. Mr. Magne received his BS, cum laude, in Computer Engineering at Boston University, has done graduate work in Object Oriented Development and completed his MBA at UNCW.

Matthew Magne 0
Three pillars of better business outcomes: information management, analytics, and campaign optimization

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these