Historically, appliances have not generated a great deal of data. To this day, most are dumb. If you've been paying attention to consumer products over the last five years, though, you know that things are changing.
Exhibit A: Samsung's T9000 Refrigerator features Wi-Fi and Evernote. This means that your appliance will generate data by itself –and let consumers generate and analyze data from it. The implications are potentially game-changing. In the near future, one can imagine:
- Your milk telling you that it's about to expire
- Your fridge (via an app like Epicurious) telling you that you're missing salsa for tonight's Mexican dinner, obviating the need to go back to Whole Foods after you get home.
- Your fridge suggesting that you make purchases to mesh with your new diet.
The Internet of Things is coming--and soon. Organizations will have to adapt and evolve--or let unprecedented opportunities slip away. From a data management perspective, this means deploying and utilizing new (read: Big Data friendly) solutions. What's more, organizations will have to hire employees with new skills. Low start-up costs, open APIs, cloud-based services, and SDKs mean that innovation is going to take place faster than ever before. More than ever, speed and agility will define organizational success.
Traditional notions of data are changing right before our very eyes. CXOs who believe that "data" is simply the content in their own internal databases are increasing being seen as anachronistic. More progressive leaders understand that data is everywhere, including--and especially--external to the enterprise.
Your organization is going to have to manage more data--and different types of data--in the future than it does today. Is it prepared? Are you?