How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year, I find myself increasingly asking that question. Like all marketers today, I do my best to stay relevant to my audience
There are big opportunities in store for business in Brian Solis’ vision of the future, just as there are equally big opportunities for customers. They emanate from the importance of shared experiences, taking place with connected customers and which are fueled by great technologies. As is often the case, these
Brian Solis of the Altimeter Group envisions a future brimming with potential, and a key part of his vision of the future are connected customers. These people are connected thanks to amazing technologies that enable the shared experience to take center stage, and for which new measures of success highlight many big opportunities. The connected
Brian Solis of the Altimeter Group has a compelling vision of the future - one which is replete with promise made possible by great technologies. But these great technologies come with a need to keep them in the right perspective (more on that below). In addition to great technologies, his vision of the future includes
Hello! As a new contributor to this blog, I'd like to introduce myself. My name is Dwight Mouton and yes that's a French last name. I'm orginally from the heart of Cajun country, Lafayette, Lousiana. I've been in marketing related roles since I earned my bachelor's degree from the University
Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media, customer
It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends
Marketers all focus on what we think our customers will like. We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year's marketing campaigns, look at our facilties/products, hire outside consultants......and the list goes on and on. But with all this analysis going on, one
Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be
What channels do marketers think are important? Which do they think are good? What new technologies are they focused on? And how are they getting to grips with Social Media? This was the theme of a webinar I participated in last week, hosted by Marketing Week (the leading marketing publication
