![Where do devices fit in your marketing plan? Mobile devices allow on-demand content creation, like selfie pictures.](https://blogs.sas.com/content/customeranalytics/files/2013/08/A-Lilly.Normandy.Selfie.jpg)
How are you factoring devices into your marketing plan and approaches? As I think about what I am trying to accomplish and how that might change in the coming year, I find myself increasingly asking that question. Like all marketers today, I do my best to stay relevant to my audience