![The health care customer emerges amid industry upheaval This letter is not from a health plan or provider, but clearly shows me the love as a customer.](https://blogs.sas.com/content/customeranalytics/files/2014/06/Customer-Letter.jpg)
One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. The context for that development in the United States’ health care industry is upheaval not seen in any sector of the economy since the government-mandated breakup