![Five steps to omni-channel marketing – step 4 Multiple offers over many channels to millions of customers - a typical enterprise marketing scenario.](https://blogs.sas.com/content/customeranalytics/files/2015/12/optimization-scenario-1.jpg)
As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels